What’s your green story?
People and the planet need your cleantech, renewable or environmental business or organization, NOW.
Let’s get your story out there and make it:
Strategic
Decide what to say, to whom, how, and on what channels in order to meet your customers’ needs and your strategic communications and business goals. We can help.
Impactful & Relatable
Tell the world how your business or organization mitigates against climate change. We’ll make complex or complicated ideas “gettable” so you can make a difference, faster.
Values-Driven
You’re a force for good. You’re helping bring about bold, transformational change. And you’re not greenwashing. Prove it. Show your customers why they should choose you.
Relevant
Tell your story to the right people. Identify your key audiences and give them relatable and useful content for whatever stage they’re at on their journey with you. Create clear paths and strong calls to action.
Get Results
When you develop a well-defined messaging strategy that’s built out in concert with your business strategy, you’ll have a robust, cohesive approach to:
- Identify priority efforts/audiences/services and build messages to support them
- Build awareness and outreach proactively
- Drive people to action
- Focus your messaging and support your goals
- Maintain what you’ve built through established governance guidelines and processes
I’m Jinnean Barnard, Director of GreenPique. I’ve gained 20 years’ experience in strategic communications, marketing, and advertising working with some of Canada’s largest organizations and not-for-profits. Among them are TD Bank, Microsoft Canada, the Independent Electricity System Operator (IESO), the Ontario Energy Board, Manitoba Hydro, World Vision, Sick Kids Hospital, and Girl Guides as well as many mid-size businesses, top ad agencies, and higher education institutions, including U of T and Toronto Metropolitan University.
I’m a problem-solving collaborative partner with an approach grounded in the desire for clarity, relevance, compelling story telling, and a good user experience. Learn more about my work and get in touch with your questions.